Description:
NEW YORK, NY - EcommerceRecruiter.com is working with iMarketing LTD, a leading full-service online marketing agency that delivers measurable results for clients such as Yahoo, Dow Jones, Barclays Group and American Express. iMarketing's analytical and performance-based approach enables clients to profitably acquire new customers and increase revenues through a wide range of online channels.
HARRY'S COMMENTS: In the last 18 months, EcommerceRecruiter.com has been very blessed to receive tons of inquiries from fine companies seeking our assistance with ecommerce recruitment. Because I am not in the position to handle every search, I am afforded the luxury of working only with the best companies whose searches can be closed on the back of a single story. (After all, I'm a storyteller.)
I'm always on the lookout for a hook: If I were a candidate, why would I want to go to work for this client? What's so special about them? Do they have a competitive advantage that will allow my team to generate more sales at higher margins? Are the underlying economics of their business favorable? Why do their customers do business with them again and again? And so forth.
Basically, I'm trying to answer the $64 question: If I were a venture capitalist, would I invest my own money, time, and reputation in this business? Very often, if Im satisfied, my candidates will be too.
So here's the deal: iMarketing is a healthy, profitable, and growing interactive agency that helps clients cost-effectively acquire customers online. The firm's success metrics might include a sale, a lead, a subscription, or any other measurable action that is dictated by their clients. Yet unlike most interactive agencies, iMarketing uses any and all methods of customer acquisition, both online and off.
And to me, thats the hook. These guys know more about integrated, multichannel customer acquisition and reactivation than any firm Ive ever vetted. And given where search is headed, iMarketing is a versatile search marketer's paradise.
However, this is a VP level position. We're looking for an experienced, future-oriented search marketer with significant management, strategy, and team-building experience. This position will oversee P&L for the Search Marketing Group, ensuring revenue goals and resource needs are met.
Candidates must be absolute top performers - intelligent, strategically and financially literate, analytical, net-savvy, and creative - and willing to work hard as part of a larger team. This position is ideal for a seasoned executive looking to work with experienced online marketing professionals in a high-performance, results driven environment.
Position Overview:
Oversee P&L for search marketing group, ensuring revenue goals and resource needs are met.
Manage a team of 5 Search team members, including performance, development, and training
Supervise development, implementation and maintenance of comprehensive plans and strategy to achieve Client objectives and targets
Define and implement standardized processes/workflows for Client campaign management and internal activities
Oversee reporting and analytics processes for Search Team
Perform in-depth quantitative analysis of search marketing campaigns and identify more advanced analysis areas for analysts
Review and standardize tools and documents used by the Services and Account Management teams.
Manage high-level relationships with primary vendors (Google, Yahoo!, MSN, and tools providers)
Implement intelligent and disciplined testing to increase web site and landing page conversion rates across clients
Work with Account Management team to facilitate client communications flow and fulfill Client needs
Support Business Development with collateral, research, and support Account Management in Client presentations for Search.
Identify / assess online marketing trends to develop Client marketing opportunities
Support programs associated with our Clients online marketing efforts
Position Requirements:
10+ years of online marketing experience in ROI-driven, highly accountable Search Marketing campaigns
5+ years of experience directly managing Search Marketing teams (no experience managing teams, no consideration)
Sound business acumen, financial analysis skills, strategic thinking, and analytical capability
Direct management of online campaigns across multiple search vendors and tools (including, but not limited to: Google, Yahoo!, MSN, Ask.com, AOL)
Solution-oriented thinker with a strong attention to detail, analytics, and persuasive presentation of data
Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels as well as clients and vendors
Ability to meet tight deadlines consistently while maintaining a high level of attention to detail and follow-through.
Ability to turn empirical data into insightful, strategic decisions and tactical team plans
Extensive use of PPC bidding tools, as well as hands-on/manual PPC techniques
Experience with Landing Page Testing and Optimization and how it relates to Quality Scores
Experience with Search Engine Optimization (SEO)
Experience with all online marketing related technologies, including HTML, pixel and non-pixel based tracking, datafeeds, XML, etc.
Experience with other online media formats (Display, Email, Co-Reg, Contextual, etc.) a strong plus
Applications for this position are being coordinated by Harry Joiner.
EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, SEMPO, DMA, Ad:Tech, and IR-500 communities.
HARRY'S COMMENTS: In the last 18 months, EcommerceRecruiter.com has been very blessed to receive tons of inquiries from fine companies seeking our assistance with ecommerce recruitment. Because I am not in the position to handle every search, I am afforded the luxury of working only with the best companies whose searches can be closed on the back of a single story. (After all, I'm a storyteller.)
I'm always on the lookout for a hook: If I were a candidate, why would I want to go to work for this client? What's so special about them? Do they have a competitive advantage that will allow my team to generate more sales at higher margins? Are the underlying economics of their business favorable? Why do their customers do business with them again and again? And so forth.
Basically, I'm trying to answer the $64 question: If I were a venture capitalist, would I invest my own money, time, and reputation in this business? Very often, if Im satisfied, my candidates will be too.
So here's the deal: iMarketing is a healthy, profitable, and growing interactive agency that helps clients cost-effectively acquire customers online. The firm's success metrics might include a sale, a lead, a subscription, or any other measurable action that is dictated by their clients. Yet unlike most interactive agencies, iMarketing uses any and all methods of customer acquisition, both online and off.
And to me, thats the hook. These guys know more about integrated, multichannel customer acquisition and reactivation than any firm Ive ever vetted. And given where search is headed, iMarketing is a versatile search marketer's paradise.
However, this is a VP level position. We're looking for an experienced, future-oriented search marketer with significant management, strategy, and team-building experience. This position will oversee P&L for the Search Marketing Group, ensuring revenue goals and resource needs are met.
Candidates must be absolute top performers - intelligent, strategically and financially literate, analytical, net-savvy, and creative - and willing to work hard as part of a larger team. This position is ideal for a seasoned executive looking to work with experienced online marketing professionals in a high-performance, results driven environment.
Position Overview:
Oversee P&L for search marketing group, ensuring revenue goals and resource needs are met.
Manage a team of 5 Search team members, including performance, development, and training
Supervise development, implementation and maintenance of comprehensive plans and strategy to achieve Client objectives and targets
Define and implement standardized processes/workflows for Client campaign management and internal activities
Oversee reporting and analytics processes for Search Team
Perform in-depth quantitative analysis of search marketing campaigns and identify more advanced analysis areas for analysts
Review and standardize tools and documents used by the Services and Account Management teams.
Manage high-level relationships with primary vendors (Google, Yahoo!, MSN, and tools providers)
Implement intelligent and disciplined testing to increase web site and landing page conversion rates across clients
Work with Account Management team to facilitate client communications flow and fulfill Client needs
Support Business Development with collateral, research, and support Account Management in Client presentations for Search.
Identify / assess online marketing trends to develop Client marketing opportunities
Support programs associated with our Clients online marketing efforts
Position Requirements:
10+ years of online marketing experience in ROI-driven, highly accountable Search Marketing campaigns
5+ years of experience directly managing Search Marketing teams (no experience managing teams, no consideration)
Sound business acumen, financial analysis skills, strategic thinking, and analytical capability
Direct management of online campaigns across multiple search vendors and tools (including, but not limited to: Google, Yahoo!, MSN, Ask.com, AOL)
Solution-oriented thinker with a strong attention to detail, analytics, and persuasive presentation of data
Excellent verbal and written communication skills necessary to interface with a variety of personnel at multiple levels as well as clients and vendors
Ability to meet tight deadlines consistently while maintaining a high level of attention to detail and follow-through.
Ability to turn empirical data into insightful, strategic decisions and tactical team plans
Extensive use of PPC bidding tools, as well as hands-on/manual PPC techniques
Experience with Landing Page Testing and Optimization and how it relates to Quality Scores
Experience with Search Engine Optimization (SEO)
Experience with all online marketing related technologies, including HTML, pixel and non-pixel based tracking, datafeeds, XML, etc.
Experience with other online media formats (Display, Email, Co-Reg, Contextual, etc.) a strong plus
Applications for this position are being coordinated by Harry Joiner.
EcommerceRecruiter.com is the leading executive search firm serving the Shop.org, SEMPO, DMA, Ad:Tech, and IR-500 communities.
